Today was the second day of the Cannes International Festival of Creativity, and it did not disappoint! I started the day by exploring the festival grounds and visiting the Pinterest beach where many cool experiences awaited me. The Pinterest beach guided me in an experience of creating a cocktail that was based off of my smell, sight and hearing preferences . Surprisingly, the cocktail that they made me was very delicious, so the interactive experience was right on point.
Later in the day, I attended the event titled More is More which was focused on the film company HBO and one of its leaders and a well-known actress. The event talked about how the number of women on a film set was increasing which was inspiring. The actress, Laura Dern, talked about how she has seen the transformation of women’s roles in the industry throughout her career. Throughout the talk the discussion of appointment television and binge watching was discussed between the leader of HBO and the actress. The leader of HBO, Robert Greenblat, expressed as a creator there are so many platforms in which media can be displayed such as Amazon TV, Netflix, Hulu, etc. Therefore, he expressed the importance of creating creative, unique content that will make consumers want to view it. Then he announced that his company will be launching a platform in 2020 that is similar to Netflix, and will have a wide variety of shows for all age groups.
Next, I attended a talk hosted by Google which focused on the meaning of what it means to hold google in your hand in today’s society. It was interesting to hear the strategies behind Google’s hardware production from the Vice President of design for Google, Ivy Ross. She explained the strategies behind the most recent products which were to make them human nature based, optimistic, and daring. She discussed the importance of designing for what people need by understanding how they think and feel. I loved how she mentioned that Google designs what easily fits into modern life, and that is achieved by listening and viewing what consumers truly need.
Later in the afternoon I attended a talk hosted by Chapstick, which discussed their strategy to rebranding their company. The talk was focused on rebranding their company from a lip balm company to a skin care company. They expressed needing to make this transition because of the drastic change in sales do to amount of lip balm companies joining the market annually. They expressed how their biggest slogan throughout the campaign was to drive consumers to choose lip balm as thoughtfully as they choose skincare. It was very interesting to see how a company I have known my whole life plans to make the transition from a lip balm company to a skincare company.
The last talk I attend was hosted by Gucci and Translation. The event discussed various difficulties the brand Gucci has faced throughout this year, and how the company has turned difficulties into a positive experience. Dapper Dan, a man in Harlem, took pieces from Gucci to make custom looks in the 80s was one of the hot topics throughout this talk. As Robert Triefus with Gucci said, any company would shut this man down for trademarking, but instead Gucci turned his ideas into art. Now, thanks to Gucci, people around the world applaud Dan’s work and creativity. This is a big example of how Gucci is inclusive and celebrates culture in its company as Triefus mentioned.
I ended the day by attending the sunset social hosted by Youtube where I was surrounded by creatives of the festival. I enjoyed meeting Young Lion students from other universities and talking about our hopeful future careers. I enjoyed the music that was presented by various artists that were locally known, and then joined my new friends at dinner.
It seemed that yesterday could not be topped, but surprisingly today did just that! This festival and its people cease to amaze me!
Keeping up with Katherine 